Why Every Business Needs a Corporate Video

Thursday February 16th, 2012

When it comes to online marketing and brand promotional strategies, videos play a top role; in fact YouTube currently boasts 60 hours of uploads a day and 4 billion views. If even a percentage of these users view your video, you can gain tremendous exposure for your brand.

But if 4 billion is not reason enough, here are 11 reasons why your business should invest in a corporate video:

1.   According to Pew Internet, 65% of adult Internet users are on social networking sites.

2.   Sites like VideoWildfire and VidMetrix let you upload and host your videos on multiple sites for a single fee.

3.   It lets you create a dramatic welcome message on your homepage

4.   It helps you build credibility and trust, and establish your brand as an innovative leader

5.   You can use free tools like social networking sites to distribute it and capture a large audience    share.

6.   If done correctly, it is more compelling than images or text

7.   It can be distributed through your website and through video players like YouTube and Vimeo. But it can also be converted into DVD as a marketing tool.

8.   You can access it through your desktop or mobile devices like phones and tablets

9.   You can deliver your message twenty-four hours a day via a corporate video

10.   It makes your business look and feel professional, giving you an edge over your competitors

11.   It's a very affordable marketing initiative, but the perceived value remains high.

A well created video will showcase who you are and what you do, while a poorly created production can actually harm your business more than it does you good. Dry scripts and poorly delivered messages can send visitors scuttling from your site.

If you are considering producing a corporate video, it might be a good idea to invest some time to pre-plan what you are designing and the key points you want covered. Doing so will let you align your brand message with the video's tone to create a show stopping piece.

Why Every Business Needs a Corporate Video

Thursday February 16th, 2012

« MORE NEWS