5 Ideas to Boost Your Web Rankings

Thursday February 16th, 2012

As a business owner, you need to have an online presence, and a website will help you achieve that. It’s your most potent advertising and marketing tool rolled into one. But without search engine rankings, the chances of visitors flocking to your site or even viewing your site are slim.

Here are 5 great ideas, which will help any website boost its rankings with little cost to the owner.

1. Include accurate keywords, but avoid keyword density: Select keywords for every page using a tool like Google AdWords. Focus on different keywords to describe your home page, service page, and any other page your website might have. You can place keywords in headers, URL, and body copy, but remember keyword stuffing is a definite no-no. Overdoing or repeating the same keywords will have a negative impact on your website and can even get your site banned from Google.

2. Use videos: There are plenty of video hosts like YouTube and Blip.Tv, which means each day, thousands of videos are uploaded. If done correctly, videos are an exciting marketing tool and in particular, Google has a special algorithm to rank YouTube Videos. So the higher your video’s rank, the greater the chance your video will pop up right at the top of the search list. Video uploads on your website might not directly raise your rankings, but they can create more traffic to your site, which in turn can lead to additional clicks and comments which boosts your rankings.

3. Update with fresh content: Search engine spiders trawl through content every day and latch on to keywords and links, which they use to decide ranking. Consider including a blog on your website, which you can update with news and articles on a regular basis. If you don’t have a blog, most websites are built with a content management system that allows you to add fresh content on a daily basis. This content can be in the form of articles, news, links to relevant sites and stories, videos, and images. You can also write articles for article submission sites like ezinearticles.com, and include anchor text that leads visitors back to your site.

4. Create Meta description tags: Meta description tags refer to the paragraph that appears in the search engine’s listings, which provides a brief summery of what the article is about. It’s the perfect opportunity to attract visitors and spiders, before they even reach your home page. Usually, you have around 30 words to work with, so don’t fill it with keywords, but make sure it reads well and provides an accurate description of what the reader can expect.

5. Include Alt tags: Alt tags refer to alternative text description for images. They are displayed even before the image is loaded and used by the visually impaired to recognize images. They are also used by certain browsers like Lynx, which are text-based. It’s another unique opportunity to place your keywords where it’s visible to Google.

So try these ideas and let us know how they work for you!

« MORE NEWS